Did you notice all the PR moves this year? All because of the scandal of some players in the past refusing to respect the flag. Thank goodness all were respectful this game. The veterans attended (hope they received free tickets), tossed the coin, were verbally recognized and some players were tearful as they listened. Thanks to the NFL PR team, the game was saved and now we all feel better about the whole situation. Right? Well, at least our impression of how they handled it is better. That’s what PR is for, of course.
I do like Pink as an artist but for me no one has made a touchdown on the “The National Anthem” since Whitney Houston in 1991. I even have it downloaded on my phone. I thought Pink had it this year-until she reached “that one note”. The hardest note ever. Still well done, Pink. I am still a fan. And you are very brave!
BEST COMMERCIALS (at 5 million or more a pop this year, not including expenses):
E*Trade. Hold on til the end. Hilarious and I loved the play on words.
Danny DeVito with M&M, “Who wants to eat me?”
Liked all the “Tide Dads” with “Hopper” from “Stranger Things” (click on that last link to see a very nice “Samson” background, a movie from PureFlix coming soon, that my brother helped with). I am a fan of Hopper and it is good to see him in another “role”. There are several “Tide Dad” commercials and I recommend watching them all.
You KNOW I love the social causes, with few exceptions. So here are the best: Budweiser, “Bottle the Water” with the “Stand by Me” song. Touching, and very smart from a PR perspective to remind us of all of what they provided to victims of natural disasters. “Built to Serve” Ram Trucks- one full of grace. Coke with “There’s Just One Me”. Hyundai with their stories of helping childhood cancer. However, I could do without the social when so obviously sponsored by the cell phone companies. It’s like they found a niche a couple years back and now are completely overdoing it. Enough is enough, TMobile and Verizon. This year, I missed the ones focused on domestic violence, etc. A #metoo would have been very timely. But of course at $5 million or more for each commercial, the smaller causes will sadly be pushed out.
The VOICE! With Kelly Clarkson and other stars. Great commercial! Uplifting, colorful and creative! Looked like a lot of fun to film and of course, I love to hear her sing anytime.
Under the “HUH?” category, I say:
An announcement of A solo Star Wars movie coming soon. Okay, that’s weird. Too much? (I wonder if Darth Vader is in this one-shudder.)
The medieval Bud-light “to be continued” saga. The second one was slightly better as far as creativity and effects but still kind of weird.
Doritos Blaze and Morgan Freeman/Peter Dinklage for Doritos and Sprite Ice. Perhaps just too much rapping for my taste. And fire all over the site? Looked dangerous.
Diet Coke and yellow-wall dancing…hmmm…was this supposed to be like when Micheal Jackson danced in front of the Pepsi machine in 1984? (I say that with NO disrespect to the accident on the set and horrific consequences). 🙁
#BleepDon’tStink. REALLY Febreeze?! That’s a new low, in my opinion. Although we all know that’s what the use of the product is often used for, whatever happened to using discretion with bathroom humor (pun intended)? Speaking of that, how SHOULD bathroom products keep their advertising clean and non-offensive? I think Charmin has done a decent job at that, perhaps because they use cartoon bears instead of people. 🙂
Amazon’s “Alexa Gone Mad”. Good celebs. Sexually suggestive in several spots, unfortunately, for those of us who don’t like that. But I am left wondering the purpose. It must be “everything she can provide to you” because otherwise I would think Amazon wants us to think that a worldwide malfunction could actually happen. If so, perhaps we don’t want to buy an Alexa. I wonder if this one went to a Focus Group first?
Wendy’s calling McDonalds “The Frozen Arches”. LOL. Pretty nervy of them actually. Wonder if McDonalds will bite back?
A lot of movie previews this year, and Hulu, HBO and Netflix joining the party.
Nice to see a mention and brief of MY fave movie, “Back to the Future” in the Pepsi commercial.
I usually love the half time show but found it mediocre this year. Timberlake is a talented dancer and I was glad they included some of his older songs. Sorry guys-I just don’t like rap. LOL. The duet with “Prince” was pretty cool.
Hope you enjoyed the game-and the commercials! I’ve not changed a bit-I continue to be in it strictly for the commercials/marketing aspects. I enjoy live games but televised games tend to put me to sleep.
Speaking of which, time for some zzzzz’s. May your upcoming week be great!